Blog tagged as digital-marketing

The Pitfalls of SaaS Free Tiers: What to Avoid

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The Pitfalls of SaaS Free Tiers: What to Avoid
Many SaaS founders view free tiers as essential for growth, yet numerous startups find this approach costly and ineffective. A free tier should support user conversion, not just user acquisition.

Choosing Your First SaaS Hire: Marketer vs Salesperson

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Choosing Your First SaaS Hire: Marketer vs Salesperson
Choosing the right first commercial hire for a SaaS company is crucial, as it affects product-market fit and resource allocation.

Your First 100 Users: A Go-To-Market Playbook for Vertical AI Startups

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Your First 100 Users: A Go-To-Market Playbook for Vertical AI Startups
The post emphasizes that traditional SaaS growth strategies hinder AI startups, which must adopt new go-to-market approaches.

Building the Team to Manage and Extract Value from Your Strategic Alliances

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Building the Team to Manage and Extract Value from Your Strategic Alliances
The post emphasizes the significance of effective post-deal management in strategic alliances, particularly in quantum tech.