Blog tagged as marketing

The Pitfalls of SaaS Free Tiers: What to Avoid

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The Pitfalls of SaaS Free Tiers: What to Avoid
Many SaaS founders view free tiers as essential for growth, yet numerous startups find this approach costly and ineffective. A free tier should support user conversion, not just user acquisition.

Choosing Your First SaaS Hire: Marketer vs Salesperson

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Choosing Your First SaaS Hire: Marketer vs Salesperson
Choosing the right first commercial hire for a SaaS company is crucial, as it affects product-market fit and resource allocation.

How to Build a Business Model That Balances Growth and Profitability from Day One

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How to Build a Business Model That Balances Growth and Profitability from Day One
The Rule of 40 is a foundational performance benchmark for SaaS companies, combining revenue growth and profit margins.

A 90-Day Onboarding Plan for Integrating Your First Business Executive into a Deeply Scientific Team

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A 90-Day Onboarding Plan for Integrating Your First Business Executive into a Deeply Scientific Team
Hiring a senior business executive necessitates a strategic 90-day cultural integration mission to unite them with the scientific team.

Building the Team to Manage and Extract Value from Your Strategic Alliances

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Building the Team to Manage and Extract Value from Your Strategic Alliances
The post emphasizes the significance of effective post-deal management in strategic alliances, particularly in quantum tech.

How to Translate Your Hardware Benchmarks into a Compelling Series A Fundraising Narrative

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How to Translate Your Hardware Benchmarks into a Compelling Series A Fundraising Narrative
To secure funding, quantum entrepreneurs must effectively communicate their scientific achievements' business relevance.