Blog categorized as SaaS
Many SaaS founders view free tiers as essential for growth, yet numerous startups find this approach costly and ineffective. A free tier should support user conversion, not just user acquisition.
The article discusses the pitfalls of assessing Product-Led Growth (PLG) in SaaS companies, emphasizing five critical red flags during due diligence.
As a SaaS founder, you’re drowning in data. You have dashboards for ARR, sign-ups, churn, and a dozen other metrics. Yet, most of these are lagging indicators; they tell you the results of last quarter's strategy. To win in today's market, you need to measure the leading indicators of grow...
Venture capitalists prioritize scalable Go-To-Market (GTM) strategies over initial revenue results. Successful pitches show a clear Ideal Customer Profile, logical GTM connections to unit economics, evidence of a repeatable sales process, and stable, healthy metrics.
Choosing the right first commercial hire for a SaaS company is crucial, as it affects product-market fit and resource allocation.
As SaaS companies grow, evolving pricing models can become challenging yet necessary.
As a SaaS founder, optimizing your pricing page is crucial for growth. Implementing a "Good-Better-Best" tiering model can transform your pricing strategy into a revenue-driving product.
After closing a funding round, founders face the pressure of sending their first investor update.
The Rule of 40 is a foundational performance benchmark for SaaS companies, combining revenue growth and profit margins.
