The Journal

The Pitfalls of SaaS Free Tiers: What to Avoid

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The Pitfalls of SaaS Free Tiers: What to Avoid
Many SaaS founders view free tiers as essential for growth, yet numerous startups find this approach costly and ineffective. A free tier should support user conversion, not just user acquisition.

How We Vet PLG Startups: 5 Red Flags Hiding in the Pitch Deck

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How We Vet PLG Startups: 5 Red Flags Hiding in the Pitch Deck
The article discusses the pitfalls of assessing Product-Led Growth (PLG) in SaaS companies, emphasizing five critical red flags during due diligence.

How to Calculate Your True PLG Velocity Score™

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As a SaaS founder, you’re drowning in data. You have dashboards for ARR, sign-ups, churn, and a dozen other metrics. Yet, most of these are lagging indicators; they tell you the results of last quarter's strategy. To win in today's market, you need to measure the leading indicators of grow...

Deconstructing a Startup's GTM to Find True Scalability

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Deconstructing a Startup's GTM to Find True Scalability
Venture capitalists prioritize scalable Go-To-Market (GTM) strategies over initial revenue results. Successful pitches show a clear Ideal Customer Profile, logical GTM connections to unit economics, evidence of a repeatable sales process, and stable, healthy metrics.

Choosing Your First SaaS Hire: Marketer vs Salesperson

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Choosing Your First SaaS Hire: Marketer vs Salesperson
Choosing the right first commercial hire for a SaaS company is crucial, as it affects product-market fit and resource allocation.

How to Structure a Good-Better-Best Pricing Tier That Naturally Drives Upsell and Expansion Revenue

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How to Structure a Good-Better-Best Pricing Tier That Naturally Drives Upsell and Expansion Revenue
As a SaaS founder, optimizing your pricing page is crucial for growth. Implementing a "Good-Better-Best" tiering model can transform your pricing strategy into a revenue-driving product.

A Template for Reporting SaaS Metrics That Build Confidence and De-Risk Your Next Round

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A Template for Reporting SaaS Metrics That Build Confidence and De-Risk Your Next Round
After closing a funding round, founders face the pressure of sending their first investor update.

How to Build a Business Model That Balances Growth and Profitability from Day One

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How to Build a Business Model That Balances Growth and Profitability from Day One
The Rule of 40 is a foundational performance benchmark for SaaS companies, combining revenue growth and profit margins.

The Modern AI Pricing Dilemma

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The Modern AI Pricing Dilemma
Building a generative AI company in 2025 poses unique challenges due to high, variable costs and fast-evolving technology.

Why Trust is the Essential Moat for AI Startups

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Why Trust is the Essential Moat for AI Startups
The generative AI landscape is shifting from a focus on raw performance to building trust with users.

Your First 100 Users: A Go-To-Market Playbook for Vertical AI Startups

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Your First 100 Users: A Go-To-Market Playbook for Vertical AI Startups
The post emphasizes that traditional SaaS growth strategies hinder AI startups, which must adopt new go-to-market approaches.

How to Acquire Your Minimum Viable Dataset Efficiently

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How to Acquire Your Minimum Viable Dataset Efficiently
The prevailing belief that AI startups need vast datasets is misguided. Instead, early-stage founders should focus on acquiring minimal but high-quality datasets to validate their ideas and create value.

How to Convince Investors Your AI Vision is More Than a Dream

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How to Convince Investors Your AI Vision is More Than a Dream
The text emphasizes the importance of balancing vision and credibility in AI startup pitches.

5 Core Moats for Sustainable AI Ventures

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5 Core Moats for Sustainable AI Ventures
The generative AI landscape has evolved dramatically since late 2022, with powerful foundation models becoming essential tools.

Navigating AI Strategy: Buy, Augment, or Build?

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Navigating AI Strategy: Buy, Augment, or Build?
Early-stage founders in generative AI face crucial decisions regarding foundational models.

Is your AI startup defensible?

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Is your AI startup defensible?
The author reflects on discussions with AI founders, highlighting the risk of creating impressive yet unsustainable products.

How to Structure Research Freedom and Publication Policies to Retain Your Star Physicists

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How to Structure Research Freedom and Publication Policies to Retain Your Star Physicists
To attract and retain top physicists, companies need to balance proprietary protection and intellectual freedom.

How Quantum Networking Will Reshape the Competitive Landscape for Today's Hardware Leaders

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How Quantum Networking Will Reshape the Competitive Landscape for Today's Hardware Leaders
The race for quantum computing dominance is currently dominated by efforts to create powerful, monolithic quantum processing units (QPUs).

How Startups Can Win Top Quantum Talent with Mission, Equity, and Speed—Not Salary

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How Startups Can Win Top Quantum Talent with Mission, Equity, and Speed—Not Salary
In a competitive landscape, quantum startups must adopt Guerilla Recruiting strategies to attract top talent against corporate giants.